Use Dynamic Variables
Learn to personalize Hotpresso pages using dynamic variables and explore best practices and common use cases for their implementation.
Spruce Up Your Pages with Dynamic Variables
Want to turn your Hotpresso pages from generic to genuinely personal? Dynamic variables are your secret sauce!
This powerful technique of personalization can significantly improve your prospect engagement and conversion rates.
What's in Our Dynamic Variable Toolkit?
Currently, Hotpresso offers two variables:
[[name]]: Your prospect's name
[[company]]: Your prospect's company
These little gems get replaced with your prospect's info when you share a personalized link.
Dynamic variables offer a low-effort, high-impact method for personalizing Hotpresso pages:
📈 Boost open rates: Personalized content is more likely to capture attention
🤝 Increase engagement: Relevant, personalized pages keep prospects interested longer
🎯 Improve conversion rates: Tailored experiences and CTAs lead to higher conversion rates
Serving Suggestions for Maximum Impact
So, you can use these variables pretty much anywhere on your page.
But wait, there's more...
There are some extra special spots where these variables can really shine.
1. Add to your Page Titles
First impressions matter! Include dynamic variables in your page title to create an immediate personal connection.
This can significantly increase the likelihood of prospects engaging with your content.
And this is how it would appear to your prospect in the email:
2. Spice Up Your Call-To-Actions
Make your CTAs irresistible by adding a personal touch. This approach can boost click-through rates and overall conversion.
And don't forget to add a personalized "thank you" after they click - it's the cherry on top!
Use Cases for Variables: Perfect Pairings
Here's how you can use dynamic variables in different scenarios:
For Cold Outreach: The Perfect Icebreaker
Dynamic variables can significantly enhance your outreach efforts, whether you're crafting emails manually or using automation.
Increase open rates and engagement in cold emails
Create a personalized experience from the first interaction
Potentially shorten sales cycles by establishing a more immediate connection
Pro Tip: Scaling this personalization is a breeze. Just copy-paste a personalized link or generate a dynamic embed code for platforms like HubSpot or Apollo.
Voila! Every prospect gets a page that feels tailor-made, complete with their name, company, and logo.
For Follow-Ups: Keeping the Conversation Flowing
In the B2B world, getting multiple stakeholders on board is often part of the game.
After your initial chat or demo, serve up all the important info in one personalized link. Include your product demo, customer testimonials, case studies - whatever helps seal the deal.
Remember, your main contact might not be an expert in your product. A personalized link with all the key info helps them become your internal champion, potentially boosting your win rates.
The Bottom Line
By leveraging dynamic variables, you're not just creating pages – you're crafting personalized experiences that guide prospects through their buyer's journey more effectively. This can lead to higher engagement rates, more qualified leads, and ultimately, improved conversion rates and sales performance.
Ready to get personal? Let's start crafting experiences that'll make your prospects feel like VIPs! 🌟
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