Customize Actions for a Page
Learn about customizing actions in Hotpresso pages. Use custom actions to guide prospects to the next steps, increasing engagement and alignment.
Spice Up Your Pages with Custom Actions
Want to turn your Hotpresso pages from good to great? Custom actions are your secret ingredient!
They make your pages more engaging and guide your prospects smoothly through their journey. Let's explore the range of actions Hotpresso offers:
1. Open an External Link: Your Gateway to Action
Think of this as your Hotpresso page's express lane to the world beyond.
When to serve: Use this action when you want to
Enable immediate action from your prospects
Provide quick access to external content that complements your Hotpresso page
Perfect for:
Directing to sign-up forms or trial pages
Linking to your main website or specific pages
Pointing to scheduling tools for demos or meetings when they can't be embedded within Hotpresso
Showcasing detailed case studies or whitepapers
What's in it:
Button Text: A clear, action-oriented description (e.g., "Sign Up Now", "Schedule a Demo")
External Link: The URL to your chosen destination
Always opens in a new tab: Keeps your Hotpresso page open while prospects explore
Why it's great:
Streamlines the user journey by providing direct paths to action
Makes it easier for prospects to take immediate steps (like signing up or making a purchase)
Provides direct links to relevant external resources that can't be included in your Hotpresso page
Enables you to track click-throughs and conversions more effectively
By strategically using external links, you're creating a frictionless path from interest to action, making it easy for prospects to say "yes" to your offerings.
2. Reply: The Quick Response
A quick, simple, and straight-to-the-point action.
When to serve: Perfect for gauging immediate interest or getting a quick "yes" or "no".
What's in it:
Button Label: Your call-to-action (e.g., "Yes, I'm interested!")
Confirmation Message: A quick "thanks for your response" note
Why it's great: It's the fastest way for prospects to respond, giving you instant insights into their interest level.
3. Request Input: The Conversation Starter
This action invites your prospects to share their thoughts and questions.
When to serve: Use this action when you want to:
Engage prospects directly
Invite questions or gather specific feedback
Understand your prospects' needs better
Collect valuable insights for product development or service improvement
Perfect for:
Gathering initial questions from interested prospects
Understanding pain points or challenges your prospects face
Allowing prospects to request custom information or tailored solutions
Collecting feedback
What's in it:
Button Text: An inviting call-to-action (e.g., "Ask Us Anything", "Share Your Thoughts")
Form Label: A friendly prompt that sets the stage for interaction
Placeholder Text: A gentle guide to help prospects frame their responses
Confirmation Message: A warm "thank you" note that acknowledges their input
Why it's great:
Opens up a direct line of communication with your prospects
Encourages prospects to engage more deeply with your content
Helps you gather valuable insights and feedback directly from your target audience
Enhances prospect engagement by allowing them to request information relevant to their specific needs
Provides an opportunity to showcase your responsiveness and customer service
Gives you real-time data on what your prospects are thinking or struggling with
By using the Request Input action, you're not just presenting information – you're starting a dialogue.
4. Open Another Page: The Smooth Transition
This action creates a curated path through your content, guiding prospects seamlessly from one piece of information to another.
When to serve: Use this when you have multiple pages of information and want to guide prospects to specific sections. It's perfect for:
Custom pricing proposals
Detailed case studies
Product feature deep-dives
What's in it:
Button Text: A clear, inviting direction (e.g., "View Pricing", "Explore Case Studies")
Target Page: The next stop on your prospect's journey, easily selected from your existing pages
Why it's great:
Simplifies navigation by organizing content effectively
Creates a personalized experience, letting prospects explore what interests them most
Provides valuable insights into prospect interests based on their clicks
Allows for strategic content organization, helping you present information in a logical, digestible order
Enables you to tailor subsequent pages based on the prospect's journey, increasing relevance and engagement
Crafting the Perfect Blend: Use Cases
For Cold Outreach
When you're reaching out to new prospects, your Hotpresso page is your digital handshake. Here's how to make it count:
Leverage "Open an External Link" for clear, action-oriented next steps:
Direct prospects to sign up pages with a "Sign Up Now" button
Use "Book a Demo" to link to your scheduling tool (especially useful when calendars can't be embedded directly in Hotpresso)
Guide prospects to specific landing pages or your main website for more information
Use the "Request Input" action to invite prospects to share their specific needs or challenges
Use the "Reply" action for quick, binary responses. For example:
"Interested in learning more?" with "Yes, tell me more" and "Not right now" options
Incorporate "Open Another Page" actions to guide prospects through a curated journey of your offerings
Remember, in cold outreach, your goal is to pique interest and make it easy for prospects to take that first step.
For Follow-Ups
For prospects you're already engaging with, your pages can be more tailored to their specific stage in the journey:
Use "Open an External Link" action to:
Direct prospects to "View Proposal" for those close to making a decision
Link to your scheduling tool with a "Schedule Next Meeting" button for ongoing conversations (especially useful when calendars can't be embedded directly in Hotpresso)
Incorporate "Open Another Page" actions to:
Share more detailed information based on previous interactions
Guide prospects to custom pricing pages or tailored case studies
Utilize the "Reply" action for quick check-ins:
"Still interested in our solution?" with "Yes, let's proceed" and "Need more time" options
Leverage "Request Input" to:
Gather specific feedback on proposals or previous interactions
Allow prospects to ask questions or request additional information
The Secret Ingredient: Dynamic Variables
Spice up both your cold outreach and follow-ups with dynamic variables in your actions. This personalization makes each interaction more relevant and engaging, increasing the likelihood of a positive response.
By strategically using these actions, you're crafting personalized experiences that guide prospects through their buyer's journey.
So go ahead, start creating some irresistible Hotpresso pages that turn cold prospects into warm leads and leads into loyal customers!
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